CURRENT MARKETING PROGRAM OFFERING 2023
Social Media Marketing Opportunity within the Drag Racing Sub-Culture,
Prime Time Cable TV with Street Outlaws No Prep Kings.
Kelly Bluebaugh, as seen on the Discovery Channel’s “Street Outlaws; No Prep Kings”, a top ranking cable TV show about Drag Racing, is seeking Marketing Partnerships and Sponsorship for the potential of a Season 6 on the show and
2023 season of No Prep Drag Racing.
The “Street Outlaw” phenomenon is leading a new sub-culture of racing interests. It presents unending ways to Target Customers at a Fraction of the Cost in a place where they are Paying Attention through group participation, social media, personality following, and TV. “No Prep” Drag Racing is exceeding other racing venues for Spectatorship with 10-15 thousand people showing up for a weekend of the No Prep Kings Live Filming at various tracks across the nation. The consumer market and appetite of both racing participants and spectators of all types has been on a study rise over the last 5 years. The demographic is primarily male dominated with a Mean age group of age 35-54.
Sponsors Need No Relation to the Automotive or Racing Industry to Benefit
World’s Fastest Organization, LLC is a legitimate Arizona Business set up specifically as a Marketing Company offering Real Returns on Investment with Business Minded Objectives. We work extra hard, prioritizing the fact that companies investing in Bluebaugh Racing have business objectives to meet through the marketing partnership process. We have successfully carried sponsorships from large companies such as Mickey Thompson Tires, Lucas Oil, and Magna Fuel. Bluebaugh has been racing with the show ,since inception. In 2023 he is stepping it up with the biggest nitrous engine on the market, and a new look with a classis 1969 Pontiac GTO Judge and a great chance of high TV exposure
Costs to market with us are reasonable ranging from trade deals for product, gas cards, and airline miles to reasonably negotiated dollar amounts per race beginning at a few thousand dollars.
Here Are Just a Few of the Ways We Can Help Your Business Objectives
· Television Airtime The camera creates a story and national fan following. 70% of racers are brand loyal. 1) Piggyback on our bonded fan connections. In 2019, the show averaged just under 1 million viewers per show at 9 shows and finished top 10 in the ratings.
· Cheap Broadcast Marketing. The camera catches our driver and our car. 1) Get a Prime spot on the car or we can wear your T-shirt. Market at a fraction of TV commercial costs.
· Target a Rising Market Street Outlaws is Very Popular in the Racing Culture. Businesses that engage in activity and preferred engagement channels of niche groups simply do better. 1) Send your Brand Racing with us as a Part of Our Story and Racing Culture.
· Targeted Use of Social Media We use Facebook, Tik Tok, You Tube, and our Website as a way of connecting Brands to the Street Outlaws consumer rich fan base. 1) Product Endorsements; written and visual, picture media 2) Inclusion in our Social Media story/ Brand Press Releases 3) Hash Tagging 4) Public Relations support for Sponsor Pages
5) Advertising and coupons 6) Employee Recruitment 7) Employee Morale Building. 8) Name and Logo Impressions/ Co-Branded Media 9) Custom Video Promotions.
· Facebook Live Feeds allow us to connect and interact with fans live through Facebook.
1) Inclusion in our racing story and journey 2) Product demonstration in the field and in our shop. 3) Brand Endorsements 4) Tours of Businesses and Executive Interviews- Live
· Viral Marketing is the art of getting the user to pass media along. Data: In 2019 our media gained 370 unique viral impressions per day. Leverage a greater market reach with no additional cost through Piggybacking Brand Messages in our Social Media
· Targeted Use of Our Machine Shop, Bluebaugh Racing’s “WFO Racing and Machine” is a busy machine shop catering to the Street/Strip racer. 1) We sell sponsor products to our customers. 2) The shop makes a great backdrop to demonstrate product use and preference 3) Product endorsement 4) Banner display 5) Product Development
· Bluebaugh Racing Website 1) We list sponsors on our website 2) Blog- Press Releases and Articles. 3) Sponsor Listing and Profile 4) Web Linking 5) Co-Branded Marketing
· Live Filming Event Media The show draws 10k-15k Spectators for Live Filming
1) On Site Event Signage on our Trailer 2) Distribution of promotional Items 3) We wear our Sponsors Apparel 4) Inclusion in Hero Cards and team marketing materials
· Sponsor Perks 1) Custom Marketing Objectives 2) Exclusivity 3) Rights to Exclusive Ownable Content. 4) Event Tickets (Limited) 5) Employee Events/Meet and Greet
6) Insider Opportunities to Join Us as We Travel and Race on a Working Film Set.
Racing is Exciting and the Crowds are Exhilarating- Join the Fun! It’s great for employee morale to be associated with the Racing Team
For More Information Contact:
Deborah Woodard, Marketing Director and Crew Chief
World’s Fastest Organization, LLC
Kelly Bluebaugh Racing
10601 N 39th Street
Phoenix AZ 85028
602 290 2684, prostreet@cox.net
www.worldsfastestorganization.com
https://www.facebook.com/deborah.wfo
https://www.facebook.com/wforacingandmachine/
www.tiktok.com/@kellybluebaughracing
The United States is the largest Social Networking Market in the world. Racing enthusiasts have a strong inter-connection through underground Social Networks via the Internet and racing associations in the United States and Canada. Social Networks do not follow known research about traditional advertising strategies and market trend
The United States is the largest Social Networking Market in the world. Racing enthusiasts have a strong inter-connection through underground Social Networks via the Internet and racing associations in the United States and Canada. Social Networks do not follow known research about traditional advertising strategies and market trend. Social Networks are a culture of persons millions strong with common interest. The Socially oriented Internet is a massive opportunity for brands, advertisers, and marketers. In this culture, peers have a greater impact than corporate entities. You must be a someone and not a something. The best way to market in a Social Network is to piggy-back your way in with a member of the cultural community. Consumers are increasingly apathetic to being bombarded with advertisements. The marketers that will be successful in this arena will blend as a natural part of the culture. Sponsorship is an advantageous way in.....
Definition: The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web
It is the second generation of the World Wide Web, which is a movement away from static webpages to dynamic and shareable content an
Definition: The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web
It is the second generation of the World Wide Web, which is a movement away from static webpages to dynamic and shareable content and social networking with an increasing emphasis on human collaboration.
Web 2.0 does not refer to any specific change in the technology of the Internet, but rather
the behavior of how people use the Internet. ...
Social Networking
Definition: Technology and services that foster the development of relational connections, common interest, and culture with ability to leverage those connections to accomplish a task
Viral Marketing
Definition: The use of pre-existing social networks to meet marketing objectives through a self-replicating viral proc
Social Networking
Definition: Technology and services that foster the development of relational connections, common interest, and culture with ability to leverage those connections to accomplish a task
Viral Marketing
Definition: The use of pre-existing social networks to meet marketing objectives through a self-replicating viral process. Viral marketing is a phenomenon that encourages the user to pass along a markeitng message voluntarily. The outcome is that one infected user spreads the virus to many thus creating growth according to a logistic curve with an initial exponential appearance or market saturation.